World Summit on Media for Children and Youth, Karlstad Sweden 2010
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INTERVIEW WITH DR CK CHEUNG - A PASSIONATE MEDIA EDUCATOR

Dr CK Cheung is a passionate media educator. We had the opportunity to sit down and have a short interview with him.

Nice to have you here Dr. Cheung. Is this the first time you are visiting Sweden?
Yes definitely!

What do you think about Karlstad?
The city is very beautiful, but I don’t have had any opportunity to walk around cause the conference is so good I have to be here the most of the day.

Why did you start to work with media?
Well, because I think It’s very important, like media is influencing people a lot so, as an educator working for the University in Hong Kong, I think that’s very important for me to train teachers to know what is going on in order to bring out the awareness of the possible influence of media on students.

For how long have you worked with media?
I started with a course 1996, so 15 years for now.

What do you think about future media?
It’s is very important because we know that technology advances a lot and the impact of media is getting higher and higher, therefor it’s very important for us to have media literacy and media education right at the very early beginning.

What’s the biggest difference between the generation today and the generation before in use of media?
A lot! Like the generation before it’s kind of passive reception, you give me and then I will receive it. Okey? The generations today, because of the 2.0 it becomes kind of active participatiation like you can go to web and then not only to receive information but you also give out information, and then you can share the information not only between us, it can be spread al over the world. We can se the impactness became very very large, therefor I would say that media education will become more and more important.

What do you love the most about your job?
Well, the flexibility, the freedom and of course to always help and influence people. Because the technology influence people, it is very important for me as an educator to help the young people.

It was really an honor to meet Dr. C.K Cheung for the great man he is and the fascinating passion for his work.

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